Six Operational Techniques for Short Videos

1. The title of the article that attracts attention

An attractive title is equivalent to half the success of the video; the article title should be as simple and clear as possible, and generally two or three paragraphs are best;

You can use these methods to create titles: creating suspense, generating resonance, celebrity effect, curiosity, building a sense of difference, scarcity utility, creating anxiety, common data and other forms.

2. The golden 5-second rule

The first 5 seconds of a short video are the best time. If you don’t catch the user’s attention in the first 5 seconds, he will leave;

Therefore, the flash point (appearance, body shape, curiosity, cuteness, etc.) must occur in the first 5 seconds; if the flash point occurs later, you can also use text guidance appropriately at the beginning.

3. Plot reversal or contradiction

If a short video of more than 15 seconds is always in a calm state, users generally will not have the patience to watch it; therefore, it is necessary to add plot reversals or contradictions in the middle of the video, with twists and turns to keep the audience guessing about the development of the plot, so that it can attract Live users read it, increasing the number of views.

4. Hot spot effect

Internet hotspots are everlasting traffic. When making videos, you can choose the most popular songs at the moment as BGM, or use current hot topics as topic selections; add more exposure methods to your creations. It can also make users more interested.

5. Help in the comment area

After the video is released, you can also publish comments related to the video in the comment area to heat up the atmosphere in the comment area; interesting comments can improve user interactivity and make users actively follow the likes and comments, thereby helping to increase the display volume of the video. .

6. Data statistical analysis

Data analysis is a very important part of short video management; it is related to whether your video can output specific content that users are familiar with; therefore, it is necessary to always use data to analyze the play rate of the video, the number of likes, the number of personal collections, the number of comments, and the number of publications Analyze the date, audience popularity, and fan data status, and then make corresponding optimizations and improvements based on the analyzed data.